Altra Running Shoes

Altra is a running shoe brand known for its foot-shaped toe boxes, balanced cushioning, and natural running experience. Designed for comfort and movement, Altra encourages runners to move freely and embrace their individual stride. "Running should feel natural, not restrictive." Running isn't just about speed or distance, it's about freedom, individuality, and finding comfort in every step.

For our Altra campaign, we were assigned to create a compelling campaign based off of a creative brief. Our deliverables included three print advertisements, one social advertisement, one out-of-home advertisement, and one storyboard advertisment. We completed two rounds of roughs, then two rounds of comps, which led us to our finalized campaign.